SEM ::. provides Search Engine Marketing services for Small to Medium Enterprises, to help them promote the business, generate leads and acquire customers.

Most people nowadays search for providers of goods and services using the Internet rather than traditional media such as newspapers or Yellow Pages.

  • Australia has approx. 17,000,000 internet users from a population of 21,000,000, giving 80% usage (Nielsen)
  • They will search for what they want using (predominantly) Google Australia (87%), Google (4%), Bing (3%) and Yahoo (2%) (Hitwise)
  • In 2012 on average digital marketing accounts for 31% of overall marketing budgets (Econsultancy)

What are my options?

Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising can be very cost effective.

So what’s the difference?

SEO is the technique of optimising your website in such a way that the search engines (Google, Bing, Yahoo!) can index the relevant keywords and keyphrases so that when someone is looking for what you’re selling, your site will appear in the Search Engine Results Pages (SERPs) in the “organic” or non-sponsored area.

PPC is where you pay the Search Engines to display an advertisement (a “Sponsored Link”) when your keywords or keyphrases are searched on. Crucially, you only pay for the advertisement placement if someone clicks through the advertisement to your website.

Which should I use?

They are different strategies, but they are very complementary.  SEO is important because it makes sure that your site reflects what you’re trying to sell, which means that the search engines can index it accurately.  Once you have achieved high rankings by the effective use of SEO, when people click through to your site from the Organic part of the Search Engine Results Pages, that click is “free”.

PPC means that you can ensure that your site is shown when someone searches on your keywords or keyphrases.

A couple of things to bear in mind:

  • You only pay for the advert if someone clicks through to your website
  • It’s a very quick and cost effective market research mechanism

Depending on your area of business, within hours of starting a PPC campaign, you can be seeing visitors to your website. Because you can track visitors to your website and where they came from, it’s very easy to work out the ROI of your campaign.

It doesn’t matter whether you are selling around the world or servicing a local area, you can tailor your campaign to attract the kind of customers that you want.

It doesn’t even matter whether or not you have a website. We can build you a simple but well optimised website, or we can work with your existing or preferred website developer.

We bring to bear the knowledge, methodology, tools and services to enable you to have a successful, productive website.

The four key parts are:

  • Optimising Your Site
  • Promoting Your Site
  • Analysing Your Site
  • Maintaining Your Site

As a matter of course we can provide you with reports on any or all of these, so you know exactly what is going on.

Necesitas ayuda? Escríbenos

Lima, Perú

Calle Grimaldo del Solar 162, Oficina 807
Miraflores, Lima
Cel: +51 970771094
Cel: +51 912 362 933
Tel: +51 01 4800925

New York, USA

70 E 116 St Manhattan, NY 10029
Cel: +1 347-531-7864
Tel: +1 212-860-3202

Los Angeles, USA

9454 Rendalia St. Bellflower,
Los Angeles, California, 90706
Tel: +1 (562) 616-4315

Valencia, España

Carrer de José Iturbi, 1,
46950 Xirivella, Valencia
Cel: +34 601 50 79 75

Yucatan, México

Calle 33ᴮ 544
García Ginerés
97070 Mérida, Yuc.
Tel: +52 1 999 136 4441

Buenos Aires, Argentina

Avenida Constituyentes 4457,
Piso 6 Dpto4
Cel: +54 1134121888

Montevideo, Uruguay

Saldanha da Gama
622 oficina 312
Tel: +598 26226350
Cel 1: +598 097542294
Cel 2: +598 097496911

Popayán, Colombia

Cll 21N #7a-19. Popayán
Cel: +57 316 6795968

Santiago, Chile

Av. El Golf 40, Piso 12, Comuna Las Condes, Santiago
Tel: +569 32432505

Kyoto, Japón

614-8001 Kyotofu yawatashi yawatashinade 3-1 dai3 shinmeiso C
Tel: +8108094917558

Vex Soluciones es una reconocida empresa tecnológica dedicado a la venta de productos y servicios de software como: Aulas Virtuales, Tiendas Virtuales Online, Desarrollo de Software a medida, Apps Moviles para Android e iOS, ERP / CRM, Realidad Virtual, Realidad Aumentada Inteligencia Artificial, Inteligencia de Negocios con presencia internacional. Perú, España, USA, Canada, México, Chile, Colombia, Argentina, Uruguay, Bolivia, Costa Rica, Puerto Rico, Republica Dominicana, Ecuador.